ROAS Calculator

Calculate your ROAS instantly and measure the return generated by your advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
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Use the calculator below to understand how much revenue you generate for every dollar, euro or dirham invested in advertising.

EUR

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EUR

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Your ROAS
5.0×
ROAS = Revenue generated from ads ÷ Advertising spend

Strong performance

Your campaigns are generating a strong return on advertising spend. Make sure the result remains profitable after taking margins, operational costs and acquisition costs into account.

ROAS < 2
Needs improvement

Your campaigns are generating a relatively low return on advertising spend. Review your targeting, creatives, offer, landing pages and conversion rate to identify opportunities for improvement.

ROAS 2 – 4
Review against your margins

Your campaigns are generating revenue, but whether they are profitable depends on your margins, acquisition costs and wider business expenses.

ROAS > 4
Strong performance

Your campaigns are generating a strong return on advertising spend. Make sure the result remains profitable after taking margins, operational costs and acquisition costs into account.

Understand your return on ad spend

ROAS, or Return on Ad Spend, measures how much revenue your advertising generates compared with the amount you spend on ads.
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It is one of the most widely used paid media metrics because it gives you a quick way to assess whether a campaign, audience, creative or advertising channel is generating enough revenue.

For example, a ROAS of 5 means that every €1 spent on advertising generated €5 in attributed revenue.

At Infini Digital, we use ROAS alongside other performance metrics to evaluate campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads. However, ROAS should never be analysed in isolation. Your margins, cost of acquisition, conversion rate and overall business model also determine whether a campaign is truly profitable.

Data Graphic Clearer data.
Better marketing decisions.

How to use the ROAS calculator

1

Enter your advertising revenue

Enter the revenue generated by the campaign, advertising channel or period you want to analyse. Make sure the revenue relates to the same period as the advertising spend you enter below.

2

Add your advertising spend

Enter the total amount spent on advertising during the same period. This can include spend from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads or another paid media platform.

3

Analyse your ROAS

The calculator divides your advertising revenue by your advertising spend and instantly displays your ROAS. You can then use the result to compare campaigns, channels or periods and identify where your advertising budget is generating the strongest return.

What is ROAS?

ROAS stands for Return on Ad Spend.

It is a marketing metric used to measure the revenue generated from advertising compared with the amount invested in advertising.

The formula is:ROAS = Revenue generated from advertising ÷ Advertising spend

FOR EXAMPLE:

€10,000 revenue ÷ €2,000 ad spend = ROAS 5

A ROAS of 5 means that every €1 invested in advertising generated €5 in revenue.

A higher ROAS generally indicates stronger advertising efficiency, but a high ROAS does not automatically mean that a campaign is profitable. Profitability also depends on your margins, product or service costs and other business expenses.

ROAS vs ROI vs CPA: what is the difference?

ROAS

ROAS measures how much revenue your advertising generates compared with your advertising spend. It is mainly used to evaluate the efficiency of paid media campaigns. ROAS = Advertising revenue ÷ Advertising spend

ROI

ROI, or Return on Investment, measures the overall return generated by an investment relative to its cost. Unlike ROAS, ROI can take a much broader range of costs into account. ROI = (Return − Investment cost) ÷ Investment cost

CPA

CPA, or Cost per Acquisition, measures how much you spend on average to generate one acquisition or conversion. CPA helps you understand the cost of acquiring a customer, lead or conversion, while ROAS focuses on the revenue generated from your advertising spend. CPA = Advertising spend ÷ Number of acquisitions

Frequently asked questions about ROAS

What is a good ROAS?
Does ROAS take profit margin into account?
What is the difference between ROAS and ROI?
How can I improve my ROAS?
Can I compare ROAS from Google Ads and Meta Ads?
What is the ROAS formula?
Does a high ROAS always mean a campaign is profitable?

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Want to improve your advertising performance?

Not sure whether your current ROAS is good enough?

Infini Digital helps businesses improve paid media performance across Google Ads, Meta Ads, LinkedIn Ads and other acquisition channels.

We analyse your campaigns, tracking, targeting, creatives and conversion journey to identify where your advertising budget can generate more value.

Book a free consultation