Generative Engine Optimisation

Generative AI is changing how people discover businesses. Instead of browsing pages of search results, users increasingly rely on AI-generated recommendations. Our GEO services help your brand become a trusted source that AI platforms recognise, cite and recommend.

AI Search is changing how customers
discover brands

Instead of simply ranking websites, generative engines identify and combine information from sources they consider relevant, authoritative and trustworthy. When users ask ChatGPT, Gemini, Perplexity or other AI platforms for recommendations, comparisons or advice, the brands surfaced can influence their decisions before they ever visit a website. GEO helps strengthen your brand’s authority, relevance and digital presence, increasing its chances of being referenced, cited and recommended in AI-generated answers.

Google AI
Overviews

ChatGPT

Perplexity

Gemini

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the process of improving your brand’s visibility across generative AI platforms and AI-powered search experiences such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Rather than focusing solely on search rankings, GEO helps AI systems understand your expertise, assess your relevance and authority, and increase the likelihood of your brand being referenced, cited or recommended in AI-generated answers.

The Infini AI
 Citation Framework™

Wondering how AI platforms decide whether to recommend your business? Our proprietary AI Citation Framework™ is designed to strengthen every signal that influences this decision, increasing your chances of being recognised, cited and recommended.

Your Expertise

Identifying your unique value proposition and the topics you want to be recognised for

Entity Optimisation

Helping AI understand who you are, what you do and how your brand relates to your industry

Authority Building

Strengthening online authority through digital PR, backlinks and third-party citations

AI-Friendly Content

Optimising your website so AI systems can easily understand and reference your content

Trust & Source Signals

Strengthening the signals that help AI systems assess your credibility, relevance and expertise across the web.

Cited in AI Answers

Increasing the likelihood that your business is referenced or cited in AI-generated responses.

Recommended to Customers

Helping your brand appear in AI-generated recommendations, comparisons and buying decisions.

Traditional SEO vs GEO

	Traditional SEO	Generative Engine Optimisation
Goal	Rank in Google	Get cited by AI
Focus	Keywords	Entities & authority
Results	Blue links	AI-generated answers
Metric	Rankings	Recommendations
Traffic	Organic traffic	Brand mentions
Output	Clicks	AI citations

What our GEO 
service includes

/01

AI Visibility Audit

Measure how visible your brand is across today's leading AI-powered search engines and identify the opportunities that will increase your chances of being cited and recommended.

AI visibility benchmarking
Competitor analysis
Entity assessment
Citation analysis
GEO opportunity roadmap

/02

Entity Optimisation

Help AI platforms understand exactly who you are, what you do and why your business should be recognised as an authoritative source.

Entity optimisation
Knowledge Graph optimisation
Organisation schema
Brand consistency
Entity relationships

/03

Citation & Authority Building

Increase your brand's credibility across the web through trusted mentions, digital PR and authoritative sources that AI systems rely on when generating answers.

Digital PR
Third-party mentions
Authority backlinks
Citation strategy
Brand authority

/04

AI-Friendly Content Optimisation

Structure your content so AI systems can easily understand, summarise and confidently reference your expertise.

LLM-friendly content
Semantic optimisation
AI-readable formatting
Source attribution
Content restructuring

/05

GEO Monitoring & Reporting

Track how your visibility evolves across AI search engines and continuously optimise your strategy based on real AI mentions and citation opportunities.

AI visibility tracking
Citation monitoring
Competitor benchmarking
Monthly reporting
Continuous optimisation

Speak to our AI specialists

Where GEO delivers the greatest competitive advantage

Generative Engine Optimisation is particularly valuable for businesses that rely on trust, expertise and recommendations. When users ask AI platforms for the best provider, software, clinic or agency, these industries have the greatest opportunity to influence buying decisions before a customer ever visits a website.

01.

Healthcare

Patients increasingly ask AI to recommend clinics, treatments
and healthcare providers before booking appointments

02.

Legal

People seek legal guidance and compare law firms through AI
before contacting a solicitor

03.

SaaS

Decision-makers ask AI to compare software, features,
pricing and alternatives during the buying process

04.

Professional Services

Businesses research agencies, consultants, accountants and
specialists through conversational AI before requesting proposals

05.

E-commerce

Consumers ask AI for product recommendations,
comparisons and buying advice before purchasing

06.

Luxury

High-value purchases begin with research. GEO helps luxury
brands become trusted recommendations

07.

Real Estate

Buyers and investors increasingly use AI to compare neighbourhoods,
agencies and property experts

08.

Finance

People rely on AI to understand mortgages, investments,
insurance and financial products before making decisions

Healthcare

Patients increasingly ask AI to recommend clinics, treatments and healthcare providers before booking appointments.

Legal

People seek legal guidance and compare law firms through AI before contacting a solicitor.

SaaS

Decision-makers ask AI to compare software, features, pricing and alternatives during the buying process.

Professional Services

Businesses research agencies, consultants, accountants and specialists through conversational AI before requesting proposals.

E-commerce

Consumers ask AI for product recommendations, comparisons and buying advice before purchasing.

Luxury

High-value purchases begin with research. GEO helps luxury brands become trusted recommendations rather than just search results.

Real Estate

Buyers and investors increasingly use AI to compare neighbourhoods, agencies and property experts.

Finance

People rely on AI to understand mortgages, investments, insurance and financial products before making decisions.

AI Visibility Audit

Traditional SEO audits focus primarily on search performance. Our AI Visibility Audit goes further, measuring how your brand appears, is referenced and is cited across today’s leading generative AI platforms and AI-powered search experiences.